Registering a Trademark in Texas
How state registration works in Texas, how it differs from a federal trademark, where to search the Texas register, and what to do before you file.
State vs. federal: what a Texas registration actually gets you
A Texas trademark registration is granted by the Texas Secretary of State and gives you rights inside Texas only. A federal registration from the United States Patent and Trademark Office gives you rights across all fifty states, the ability to use the ® symbol, a basis for suing in federal court, and a public record that other applicants will find when they run their own clearance searches.
State registration is usually cheaper and faster. It suits a business that trades in one state and has no plans to expand. It does not stop someone in another state from registering the same name federally and then asserting that federal registration against you. That asymmetry catches a lot of owners by surprise, and it is the single most important thing to understand before choosing between the two.
You also have common law rights from the moment you use a mark in commerce in a particular geographic area, even with no registration at all. Those rights are real but narrow, hard to prove, and limited to where you can show actual use.
Trademarks and the Texas economy
Texas's business base leans toward energy, technology and semiconductors, aerospace, cattle and agriculture, food and restaurant concepts — one of the highest-volume states for new business formation. Those sectors shape which classes matter locally: a business in one of them will usually be filing in the classes that cover its goods and the classes that cover the services it wraps around them, and conflicts tend to cluster there.
Trademark law itself is federal — the Lanham Act of 1946 governs registration and infringement nationwide, and it applies identically in Texas and everywhere else. What varies by state is the parallel state register, the fee, the forms, and how the state office handles examination. Texas's system sits alongside the federal one rather than replacing it.
Searching the Texas register
The Texas Secretary of State maintains the searchable state record:
Search the Texas trademark register →
Where the Texas trademark office is
Texas Secretary of State, Business and Public Filings DivisionP.O. Box 13697
Austin, TX 78711
Confirm this address before mailing anything. Offices relocate and several states now require online filing. A paper application sent to a superseded address can be delayed or returned, and with it your filing date.
What to do once you are there:
- Search the exact name you want first.
- Then search each significant word on its own. A registration for one distinctive word can block a longer name built around it.
- Try obvious misspellings and sound-alikes. Registers are indexed by spelling, so a name that sounds identical but is spelled differently will not appear unless you search for it.
- Note that many state systems search business entity names and trademarks together, so some results will be company registrations rather than marks.
State systems are reorganised periodically. If that link no longer resolves, search for “Texas Secretary of State trademark search”.
Trademark filings from Texas, by the numbers
Drawn from our own index of the federal register, counting marks whose owner address of record is in Texas. Updated with each data refresh.
These count marks whose owner address of record is in Texas. Companies incorporated elsewhere — Delaware especially — may trade in Texas while filing under an out-of-state address, so treat this as a floor rather than a complete count.
The classes Texas files in most
Where the state's filings concentrate — and therefore where its register is most crowded.
| Class 35 · Advertising and business services | 67,636 marks |
|---|---|
| Class 41 · Education and entertainment services | 67,266 marks |
| Class 9 · Electrical and scientific apparatus, software | 52,366 marks |
| Class 25 · Clothing | 49,952 marks |
| Class 42 · Computer and scientific services | 45,261 marks |
If you are filing in one of these classes in Texas, expect more competition for a name than the national average would suggest.
Filing volume over the last decade
| 2017 | 18,682 filings |
|---|---|
| 2018 | 19,799 filings |
| 2019 | 20,636 filings |
| 2020 | 26,230 filings |
| 2021 | 25,711 filings |
| 2022 | 23,538 filings |
| 2023 | 24,759 filings |
| 2024 | 26,300 filings |
| 2025 | 29,373 filings |
| 2026 | 24,000 filings |
The most recent year is usually incomplete, since applications continue to be indexed after filing.
The most reused words in Texas marks
Words appearing across the largest number of Texas filings. A name built on one of these starts from a weaker position, because the term is already doing work for many other owners.
- TEXAS337
- LIFE142
- HEALTH138
- CLUB120
- COFFEE112
- CARE103
- LOVE95
- WELLNESS86
- HOME85
- RANCH83
- ENERGY82
- LEADERSHIP80
Who holds the most marks in Texas
Owners of record with the largest portfolios in the state. These are the parties most likely to notice — and oppose — a new filing near their territory.
| H-E-B, LP | 913 marks |
|---|---|
| Kennedy, Randolph Dennis | 704 marks |
| Hewlett-Packard Development Company, L.P. | 544 marks |
| 7-Eleven, Inc. | 498 marks |
| DOSKOCIL MANUFACTURING COMPANY, INC. | 480 marks |
| HEB GROCERY COMPANY, LP | 444 marks |
| Tractor Supply Co. of Texas, LP | 428 marks |
| Schlumberger Technology Corporation | 396 marks |
| Scentsible, LLC | 381 marks |
| United Services Automobile Association | 332 marks |
Recently filed from Texas
The latest applications on record from owners in the state.
| SUNDULGENCE | 20260907 · class 003 · live |
|---|---|
| IAMZAY | 20260907 · class 020 · live |
| PATIO PARADISE USA | 20260907 · class 040 · live |
| ADIVINA COFFEE | 20260907 · class 030 · live |
| NATURAL WORLD 100% NATURAL HEALTH AND BEAUTY | 20260907 · class 003 · live |
| ROUGHWORN | 20260907 · class 025 · live |
| SOGO | 20260907 · class 006,008,021 · live |
| RAIBORYA | 20260907 · class 016 · live |
| CROW HOP | 20260907 · class 009,025,041,042 · live |
| ENTERPRISE PROJECT INTELLIGENCE PLATFORM | 20260907 · class 042 · live |
| MONARCH FACILITY SOLUTIONS | 20260907 · class 035,037,039 · live |
| CLYRA | 20260907 · class 024 · live |
Major companies headquartered in Texas
The brands a Texas business is most likely to run into on the register — either as the owner of a conflicting mark, or as an example of how heavily a sector in this state is already trademarked. These are significant companies based in the state rather than a ranking, since revenue order shifts annually and headquarters move.
- ExxonMobil
- AT&T
- McKesson
- Dell Technologies
- Tesla
- Oracle
- Charles Schwab
- American Airlines
- Sysco
- Valero Energy
- ConocoPhillips
- Texas Instruments
Large companies file defensively, often across many classes and often for names never brought to market. If your name sits near one of these brands' territory, search before you build on it.
Trademark matters connected to Texas
Texas A&M and the "12th Man" ongoing
Texas A&M owns and enforces registrations covering "12th Man", and has pursued professional teams and businesses using the phrase, including a licensing settlement with the Seattle Seahawks. A leading example of a university monetising a phrase through licensing rather than litigation alone.
Summaries are for orientation only. Confirm any case detail against the docket or a primary source before relying on it.
How to get a trademark in Texas
-
Search the Texas state register
Go to the Texas Secretary of State search page and run the searches described above. This tells you whether the name is already claimed inside Texas — but only inside Texas.
-
Run a national search on TrademarkToolbox
The state register is the smaller half of the picture. Use the free national search to check the same name against millions of federal records, including sound-alikes, plurals, near-spellings and marks that contain your name with a generic word attached. Select the classes you plan to file in, run the full screen, and download the PDF report — that report is what you take to an attorney so they start with the conflicts already identified rather than billing you to find them.
-
Talk to a trademark attorney licensed in Texas
We do not rank attorneys on quality — but we publish something more useful. Our Top Trademark Attorneys in Texas list ranks attorneys by how many trademark registrations they have actually obtained for Texas businesses, drawn from USPTO records and updated with every data refresh. Filing volume is not a measure of quality, but it is a measure of experience: these are the attorneys who navigate this process most often.
See the Top Trademark Attorneys in Texas →
Two further sources worth using alongside it:
- State Bar of Texas — operates or points to the state's official lawyer referral service
- USPTO guidance on hiring a trademark attorney
If you are not a US citizen or domiciled in the United States, the USPTO requires you to be represented by a US-licensed attorney to file. Even when it is optional, an attorney is who decides whether a conflict you found is fatal or workable — that judgement is the part software cannot do.