Registering a Trademark in Arkansas
How state registration works in Arkansas, how it differs from a federal trademark, where to search the Arkansas register, and what to do before you file.
State vs. federal: what a Arkansas registration actually gets you
A Arkansas trademark registration is granted by the Arkansas Secretary of State and gives you rights inside Arkansas only. A federal registration from the United States Patent and Trademark Office gives you rights across all fifty states, the ability to use the ® symbol, a basis for suing in federal court, and a public record that other applicants will find when they run their own clearance searches.
State registration is usually cheaper and faster. It suits a business that trades in one state and has no plans to expand. It does not stop someone in another state from registering the same name federally and then asserting that federal registration against you. That asymmetry catches a lot of owners by surprise, and it is the single most important thing to understand before choosing between the two.
You also have common law rights from the moment you use a mark in commerce in a particular geographic area, even with no registration at all. Those rights are real but narrow, hard to prove, and limited to where you can show actual use.
Trademarks and the Arkansas economy
Arkansas's business base leans toward retail and logistics, poultry and food processing, steel and aerospace parts. Those sectors shape which classes matter locally: a business in one of them will usually be filing in the classes that cover its goods and the classes that cover the services it wraps around them, and conflicts tend to cluster there.
Trademark law itself is federal — the Lanham Act of 1946 governs registration and infringement nationwide, and it applies identically in Arkansas and everywhere else. What varies by state is the parallel state register, the fee, the forms, and how the state office handles examination. Arkansas's system sits alongside the federal one rather than replacing it.
Searching the Arkansas register
The Arkansas Secretary of State maintains the searchable state record:
Search the Arkansas trademark register →
Where the Arkansas trademark office is
Arkansas Secretary of State, Business and Commercial Services1401 W. Capitol Ave., Suite 250
Little Rock, AR 72201
Confirm this address before mailing anything. Offices relocate and several states now require online filing. A paper application sent to a superseded address can be delayed or returned, and with it your filing date.
What to do once you are there:
- Search the exact name you want first.
- Then search each significant word on its own. A registration for one distinctive word can block a longer name built around it.
- Try obvious misspellings and sound-alikes. Registers are indexed by spelling, so a name that sounds identical but is spelled differently will not appear unless you search for it.
- Note that many state systems search business entity names and trademarks together, so some results will be company registrations rather than marks.
State systems are reorganised periodically. If that link no longer resolves, search for “Arkansas Secretary of State trademark search”.
Trademark filings from Arkansas, by the numbers
Drawn from our own index of the federal register, counting marks whose owner address of record is in Arkansas. Updated with each data refresh.
These count marks whose owner address of record is in Arkansas. Companies incorporated elsewhere — Delaware especially — may trade in Arkansas while filing under an out-of-state address, so treat this as a floor rather than a complete count.
The classes Arkansas files in most
Where the state's filings concentrate — and therefore where its register is most crowded.
| Class 35 · Advertising and business services | 2,993 marks |
|---|---|
| Class 41 · Education and entertainment services | 2,920 marks |
| Class 25 · Clothing | 2,785 marks |
| Class 9 · Electrical and scientific apparatus, software | 2,092 marks |
| Class 42 · Computer and scientific services | 1,650 marks |
If you are filing in one of these classes in Arkansas, expect more competition for a name than the national average would suggest.
Filing volume over the last decade
| 2017 | 909 filings |
|---|---|
| 2018 | 945 filings |
| 2019 | 967 filings |
| 2020 | 1,181 filings |
| 2021 | 1,182 filings |
| 2022 | 1,085 filings |
| 2023 | 1,052 filings |
| 2024 | 1,153 filings |
| 2025 | 1,189 filings |
| 2026 | 1,001 filings |
The most recent year is usually incomplete, since applications continue to be indexed after filing.
The most reused words in Arkansas marks
Words appearing across the largest number of Arkansas filings. A name built on one of these starts from a weaker position, because the term is already doing work for many other owners.
- ARKANSAS311
- LIFE171
- HOME160
- HEALTH119
- WORLD113
- COFFEE97
- NATURAL95
- FIRST93
- OZARK92
- SOUTHERN91
- LITTLE90
- BLACK86
Who holds the most marks in Arkansas
Owners of record with the largest portfolios in the state. These are the parties most likely to notice — and oppose — a new filing near their territory.
| FIDELITY INFORMATION SERVICES, LLC | 194 marks |
|---|---|
| PLASTIC RESEARCH AND DEVELOPMENT CORPORATION | 188 marks |
| Board of Trustees of the University of Arkansas | 124 marks |
| FLTI | 103 marks |
| Colour & Design, Inc. | 97 marks |
| Plastic Research and Development Corporation | 95 marks |
| Wilson's Gun Shop, Inc. | 79 marks |
| ELYONT TRADING INC | 79 marks |
| Riceland Foods, Inc. | 63 marks |
| Munro & Company, Inc. | 62 marks |
Recently filed from Arkansas
The latest applications on record from owners in the state.
| DENOTWOFOUR7 | 20260907 · class 009 · live |
|---|---|
| GOING ALL BOBBLEHEAD ON A GOBBLED HEAD | 20260907 · class 040 · live |
| KINSTONE | 20260906 · class 009,042 · live |
| SIG | 20260904 · class 009 · live |
| BIBLE BRICKS | 20260904 · class 028 · live |
| ONDARC | 20260904 · class 009 · live |
| HUNT FAMILY TREASURES | 20260903 · class 035 · live |
| ONDROTA | 20260903 · class 009 · live |
| MITTFITTER | 20260903 · class 028 · live |
| HAWG HOUNDS | 20260903 · class 018 · live |
| ARKANSAS FLY FISHING CLOTHING COMPANY | 20260902 · class 025 · live |
| INTERNAL EXPLORATION | 20260902 · class 016 · live |
Major companies headquartered in Arkansas
The brands a Arkansas business is most likely to run into on the register — either as the owner of a conflicting mark, or as an example of how heavily a sector in this state is already trademarked. These are significant companies based in the state rather than a ranking, since revenue order shifts annually and headquarters move.
- Walmart
- Tyson Foods
- J.B. Hunt Transport
- Murphy USA
- Dillard's
- Windstream
- Simmons Foods
- Stephens Inc.
- ArcBest
- Bank OZK
- Murphy Oil
- America's Car-Mart
Large companies file defensively, often across many classes and often for names never brought to market. If your name sits near one of these brands' territory, search before you build on it.
Trademark matters connected to Arkansas
Variety Stores v. Walmart 2018
Walmart, headquartered in Bentonville, was found liable over its "Backyard Grill" branding against a regional retailer's earlier rights in "The Backyard". A jury awarded roughly $95 million before the figure was substantially reduced in later proceedings.
Summaries are for orientation only. Confirm any case detail against the docket or a primary source before relying on it.
How to get a trademark in Arkansas
-
Search the Arkansas state register
Go to the Arkansas Secretary of State search page and run the searches described above. This tells you whether the name is already claimed inside Arkansas — but only inside Arkansas.
-
Run a national search on TrademarkToolbox
The state register is the smaller half of the picture. Use the free national search to check the same name against millions of federal records, including sound-alikes, plurals, near-spellings and marks that contain your name with a generic word attached. Select the classes you plan to file in, run the full screen, and download the PDF report — that report is what you take to an attorney so they start with the conflicts already identified rather than billing you to find them.
-
Talk to a trademark attorney licensed in Arkansas
We do not rank attorneys on quality — but we publish something more useful. Our Top Trademark Attorneys in Arkansas list ranks attorneys by how many trademark registrations they have actually obtained for Arkansas businesses, drawn from USPTO records and updated with every data refresh. Filing volume is not a measure of quality, but it is a measure of experience: these are the attorneys who navigate this process most often.
See the Top Trademark Attorneys in Arkansas →
Two further sources worth using alongside it:
- Arkansas Bar Association — operates or points to the state's official lawyer referral service
- USPTO guidance on hiring a trademark attorney
If you are not a US citizen or domiciled in the United States, the USPTO requires you to be represented by a US-licensed attorney to file. Even when it is optional, an attorney is who decides whether a conflict you found is fatal or workable — that judgement is the part software cannot do.