Registering a Trademark in Arkansas

How state registration works in Arkansas, how it differs from a federal trademark, where to search the Arkansas register, and what to do before you file.

State vs. federal: what a Arkansas registration actually gets you

A Arkansas trademark registration is granted by the Arkansas Secretary of State and gives you rights inside Arkansas only. A federal registration from the United States Patent and Trademark Office gives you rights across all fifty states, the ability to use the ® symbol, a basis for suing in federal court, and a public record that other applicants will find when they run their own clearance searches.

State registration is usually cheaper and faster. It suits a business that trades in one state and has no plans to expand. It does not stop someone in another state from registering the same name federally and then asserting that federal registration against you. That asymmetry catches a lot of owners by surprise, and it is the single most important thing to understand before choosing between the two.

You also have common law rights from the moment you use a mark in commerce in a particular geographic area, even with no registration at all. Those rights are real but narrow, hard to prove, and limited to where you can show actual use.

Trademarks and the Arkansas economy

Arkansas's business base leans toward retail and logistics, poultry and food processing, steel and aerospace parts. Those sectors shape which classes matter locally: a business in one of them will usually be filing in the classes that cover its goods and the classes that cover the services it wraps around them, and conflicts tend to cluster there.

Trademark law itself is federal — the Lanham Act of 1946 governs registration and infringement nationwide, and it applies identically in Arkansas and everywhere else. What varies by state is the parallel state register, the fee, the forms, and how the state office handles examination. Arkansas's system sits alongside the federal one rather than replacing it.

Searching the Arkansas register

The Arkansas Secretary of State maintains the searchable state record:

Search the Arkansas trademark register →

Where the Arkansas trademark office is

Arkansas Secretary of State, Business and Commercial Services
1401 W. Capitol Ave., Suite 250
Little Rock, AR 72201

Confirm this address before mailing anything. Offices relocate and several states now require online filing. A paper application sent to a superseded address can be delayed or returned, and with it your filing date.

What to do once you are there:

  1. Search the exact name you want first.
  2. Then search each significant word on its own. A registration for one distinctive word can block a longer name built around it.
  3. Try obvious misspellings and sound-alikes. Registers are indexed by spelling, so a name that sounds identical but is spelled differently will not appear unless you search for it.
  4. Note that many state systems search business entity names and trademarks together, so some results will be company registrations rather than marks.

State systems are reorganised periodically. If that link no longer resolves, search for “Arkansas Secretary of State trademark search”.

Trademark filings from Arkansas, by the numbers

Drawn from our own index of the federal register, counting marks whose owner address of record is in Arkansas. Updated with each data refresh.

These count marks whose owner address of record is in Arkansas. Companies incorporated elsewhere — Delaware especially — may trade in Arkansas while filing under an out-of-state address, so treat this as a floor rather than a complete count.

25,659marks on record
8,868currently live
14,322reached registration
65%went abandoned or cancelled

The classes Arkansas files in most

Where the state's filings concentrate — and therefore where its register is most crowded.

Class 35 · Advertising and business services 2,993 marks
Class 41 · Education and entertainment services 2,920 marks
Class 25 · Clothing 2,785 marks
Class 9 · Electrical and scientific apparatus, software 2,092 marks
Class 42 · Computer and scientific services 1,650 marks

If you are filing in one of these classes in Arkansas, expect more competition for a name than the national average would suggest.

Filing volume over the last decade

2017909 filings
2018945 filings
2019967 filings
20201,181 filings
20211,182 filings
20221,085 filings
20231,052 filings
20241,153 filings
20251,189 filings
20261,001 filings

The most recent year is usually incomplete, since applications continue to be indexed after filing.

The most reused words in Arkansas marks

Words appearing across the largest number of Arkansas filings. A name built on one of these starts from a weaker position, because the term is already doing work for many other owners.

Who holds the most marks in Arkansas

Owners of record with the largest portfolios in the state. These are the parties most likely to notice — and oppose — a new filing near their territory.

FIDELITY INFORMATION SERVICES, LLC194 marks
PLASTIC RESEARCH AND DEVELOPMENT CORPORATION188 marks
Board of Trustees of the University of Arkansas124 marks
FLTI103 marks
Colour & Design, Inc.97 marks
Plastic Research and Development Corporation95 marks
Wilson's Gun Shop, Inc.79 marks
ELYONT TRADING INC79 marks
Riceland Foods, Inc.63 marks
Munro & Company, Inc.62 marks

Recently filed from Arkansas

The latest applications on record from owners in the state.

DENOTWOFOUR7 20260907 · class 009 · live
GOING ALL BOBBLEHEAD ON A GOBBLED HEAD 20260907 · class 040 · live
KINSTONE 20260906 · class 009,042 · live
SIG 20260904 · class 009 · live
BIBLE BRICKS 20260904 · class 028 · live
ONDARC 20260904 · class 009 · live
HUNT FAMILY TREASURES 20260903 · class 035 · live
ONDROTA 20260903 · class 009 · live
MITTFITTER 20260903 · class 028 · live
HAWG HOUNDS 20260903 · class 018 · live
ARKANSAS FLY FISHING CLOTHING COMPANY 20260902 · class 025 · live
INTERNAL EXPLORATION 20260902 · class 016 · live

Major companies headquartered in Arkansas

The brands a Arkansas business is most likely to run into on the register — either as the owner of a conflicting mark, or as an example of how heavily a sector in this state is already trademarked. These are significant companies based in the state rather than a ranking, since revenue order shifts annually and headquarters move.

  1. Walmart
  2. Tyson Foods
  3. J.B. Hunt Transport
  4. Murphy USA
  5. Dillard's
  6. Windstream
  7. Simmons Foods
  8. Stephens Inc.
  9. ArcBest
  10. Bank OZK
  11. Murphy Oil
  12. America's Car-Mart

Large companies file defensively, often across many classes and often for names never brought to market. If your name sits near one of these brands' territory, search before you build on it.

Trademark matters connected to Arkansas

Variety Stores v. Walmart 2018

Walmart, headquartered in Bentonville, was found liable over its "Backyard Grill" branding against a regional retailer's earlier rights in "The Backyard". A jury awarded roughly $95 million before the figure was substantially reduced in later proceedings.

Summaries are for orientation only. Confirm any case detail against the docket or a primary source before relying on it.

How to get a trademark in Arkansas

  1. Search the Arkansas state register

    Go to the Arkansas Secretary of State search page and run the searches described above. This tells you whether the name is already claimed inside Arkansas — but only inside Arkansas.

  2. Run a national search on TrademarkToolbox

    The state register is the smaller half of the picture. Use the free national search to check the same name against millions of federal records, including sound-alikes, plurals, near-spellings and marks that contain your name with a generic word attached. Select the classes you plan to file in, run the full screen, and download the PDF report — that report is what you take to an attorney so they start with the conflicts already identified rather than billing you to find them.

  3. Talk to a trademark attorney licensed in Arkansas

    We do not rank attorneys on quality — but we publish something more useful. Our Top Trademark Attorneys in Arkansas list ranks attorneys by how many trademark registrations they have actually obtained for Arkansas businesses, drawn from USPTO records and updated with every data refresh. Filing volume is not a measure of quality, but it is a measure of experience: these are the attorneys who navigate this process most often.

    See the Top Trademark Attorneys in Arkansas →

    Two further sources worth using alongside it:

    If you are not a US citizen or domiciled in the United States, the USPTO requires you to be represented by a US-licensed attorney to file. Even when it is optional, an attorney is who decides whether a conflict you found is fatal or workable — that judgement is the part software cannot do.

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